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Posts Tagged ‘social media’

Renowned notice expert and friend of ClassActionBlawg.com, Shannon Wheatman of Kinsella Media, recently published an article with some insightful tips on ensuring successful notice in class action settlements.  In the article, titled Cutting Through the Clutter: Eight Tips for Capturing Class Members’ Attention and Increasing Response, Dr. Wheatman shares eight specific ideas for ensuring meaningful notice in an age of ever-increasing media fragmentation.  For more information and to download a copy, click the title of the article above.

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I’ll be presenting at a Webcast on trends in social media and the law next Friday, June 6, along with Michele L. Gibbons of Jones Day.  See below for a program summary.  You can register by clicking this link:

Social Media Crash and Burn:
Cleaning up the Mess and Rebuilding
LIVE Webcast

In today’s digital age, corporations spend more on online advertising than in print to the tune of billions. However, as the corporate world utilizes social media, they should also be ready and responsive when the inevitable crash and burn occurs. Poorly executed social media campaigns have cost companies and individuals, big time.

Getting ahead of the game is always a good technique to help mitigate the risk and minimize the damages. Once a campaign is out in the wild, there’s no stopping it. You need to think ahead. Join this LIVE Webcast as some of the industry’s great minds share their opinions on best practices for using social media effectively and safely. They will also provide an in-depth look at its features and practical uses. The discussion will also include the following:

Thursday, June 6, 2013
12:00 pm – 2:00 pm (ET)

Credit Info:
Course Level: Intermediate
Prerequisite: None
Method of Presentation:
Group-Based-Internet
Recommended CLE/CPE Hours:
1.75 – 2.0
Advance Preparation:
Print and review course materials
Course Code: 134422 

• Advantages and Disadvantages of Social Media as a Marketing Tool
• Things to Consider in Generating and Implementing Social Media Policies
• Securing Data: Understanding CDA’s Safe Harbor and Privacy law
• Effective Ways of Mitigating and Managing Risks That May Exist
• Significant Legal Issues Related to Social Media Usage
• Damage Control
• Up-to-the minute Regulatory Updates
Social Media Crash and Burn: Cleaning up the Mess and Rebuilding — LIVE Webcast is a must-attend event for In-House Counsel, Risk Officers and Administrators, Data Security Professionals and other related professionals.

Speakers:
Paul G. Karlsgodt, Partner, BakerHostetler
Michele L. Gibbons, Of Counsel, Jones Day
(Note: if CLE or CPE is needed, a minimal/partial processing fee is $49 for the registrant. Otherwise, it’s 100 percent free to participate in the webcast.)
Register for this event
Email: info@knowledgecongress.org with any questions.
(Please note, complimentary passes are available for the first 30 registrants. Once all of the passes are used, attendees can register for the deeply discounted rate of $25 each, courtesy of BakerHostetler.)

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The new ABA CADS Fall Newsletter is out, and it contains a variety of excellent articles all falling under the common theme “Class Actions 3.0: What’s Next for Class Actions?”  I’m proud to say that the Class Actions 101 piece this issue is an article coauthored by my partner, Casie Collignon, and me entitled A New “Viral” Class Action?  The article introduces the concept of “viral” or “virtual” class actions, where litigants use social media to build support for and to aggregate individual claims, as an alternative to using the class action procedural device.  It’s a novel idea made possible by 21st Century technology, but will it last?  You’ll have to read the article to find out.

Be sure to check out the quarterly CADS Newsletter for other excellent articles on cutting-edge class action issues.  The Newsletter is one of the many benefits of CADS (Class Actions and Derivative Suits) membership.  If you aren’t a member of the CADS Committee, please consider joining.  Membership is free to all ABA Section of Litigation members.

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For anyone who was interested in my recent “save the date” post about the upcoming webcast, Social Media for Lawyers: Do’s, Don’ts, Why Nots, and You Probably Shouldn’ts, click the title for a link to the West Publications web page for the program, where you can get more information and sign up.  We hope you can make it!

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This is not class action related, but it is blawg related.

I will be participating in a CLE webcast on July 27, 2012, which has the working title Social Media for Lawyers: Do’s, Don’ts, Why Nots, and You Probably Shouldn’ts.  The will be presented by the West LegalEdCenter.  My co-panelists will be Kristine Scott, Corporate Compliance Director – Privacy, for Aon Service Corporation, and fellow class action blogger H. Scott Leviant of The Complex Litigator.  Below is a brief summary of the program.  I’ll post more details as soon as they are available.  We hope you can join us!

In this webcast, our panel will address the common ethical and legal pitfalls associated with the growing use of blogs, Twitter, facebook, LinkedIn, and other social media in law firms and corporate environments.  The three unique perspectives  offered by the panelists on this timely subject will provide useful information for both in-house lawyers and private practitioners in a variety of firm sizes and practice areas. 

Part I will address the unique ethical issues facing the plaintiffs’-oriented or small firm lawyer.  Issues include the ethics of “friending” judges, how to ethically use social media in advertising, whether to segregate personal and professional social media use, how to provide legal commentary without giving legal advice, selecting social media based on practice type (one size does not fit all), and the circumstances under which it is appropriate to use social media to publicize events in a pending case.

Part II will address ethical and risk management issues facing corporate lawyers and executives.  Topics to be addressed in Part II include best practices in social media policies, the use of social media by employers in vetting potential employees, protection of employee or customer privacy, and how and when it is appropriate for an employer to  monitor employee social media use.

Part III will focus on ethical issues for large firms and lawyers in large firms.  Topics include maintaining a level of appropriate decorum without boring your audience, when and how to talk about clients in social media, the danger of “issues” conflicts and other conflicts of interest, and best practices in law blog comments policies and disclaimers.

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I have returned to the world of blogging to find a veritable hurricane of blawg-related activities going on in Denver.  Here are some upcoming events of note:

Guru of social media and the law, Kevin O’Keefe of LexBlog, will be in Denver this weekend.  You can meet him at one of the following events:

  • Beer for Bloggers Event sponsored by the LexBlog and CBA CLE Thursday evening, 5:30-7:30 p.m. at Katie Mullen’s (16th St. Mall at Court Place). 
  • Social media roundables at various locations, including one starting at 10:00 a.m. at Baker Hostetler, 303 E. 17th Ave., Suite 1100, Denver CO 80203 (please email me at pkarlsgodt@bakerlaw.com if you’d like to attend).
  • CLE presentation for the DU Sturm College of Law All Alumni Weekend, 3:30 p.m. DU College of Law, Room 165 (the program is free for DU Law Alumni). 

In addition, on December 9, beginning at 8:30 a.m. I will be one of the speakers in a CBA CLE program entitled Legal and Ethical Implications of Social Media.  My presentation will be entitled “The Ethics of Using Social Media in Law Firm Marketing.”  The other speakers and their topics are:

  • “The Ethical Geek: Ethics Issues for a Digital Practice,” Paul Chan, General Counsel, University of Denver
  • “Electronic Discovery Ethics for Lawyers:  How to Find What You Should and Ignore What You Must,” David K. Isom, Corporate Trial Lawyer and Electronic Discovery Consultant

For more information about this program, please contact Priscila Fulmer pfulmer@cobar.org.

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