Posts Tagged ‘media campaign’

John Browning, who writes the column Legally Speaking for Dallas Blog, has an interesting article today entitled Standing Up to Class Action Bullies.  The article recounts Taco Bell’s successful public relations campaign in response to a would-be class action, which was ultimately dismissed voluntarily, alleging that it had committed false advertising by not telling customers that its beef was 20% filler.  The story is a reminder that there are a variety of strategies that can be employed in defending against a putative class action, and not all of them involve lawyers.

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